Media Backbone Conductor (MBC) simplifies and harmonises the integration of software applications and production platforms in broadcast and post production facilities. It is a key part of Sony's on-going tapeless initiative called Media Backbone and is based on open standard Service Oriented Architecture (SOA).
MBC combines the functions of Business Process Management (BPM), Enterprise Application Integration, Business Activity Monitoring and Media Asset Management, coupled with a dedicated Media Bus designed exclusively for media-centric workflows.
By utilising MBC within your facility you will be able to finally realise the true benefits of an end-to-end tapeless environment. Content will be managed more efficiently across your enterprise and your business enabled to respond far more rapidly to market changes.
Media Backbone Conductor offers the best of both worlds: an open platform, built on industry standards, integrated with off-the-shelf hardware tailored to media industry requirements.
Slovenia
